A seamless partnership

From the 2019 merger of Summit Medical Group and CityMD was born a new enterprise, Summit Health, which was in need of a corporate brand. TenTen was honored to play a key role in this century-old company change, along with Elmwood, who oversaw the strategy and branding work. This partnership of two talented agencies made it possible to implement Summit Health’s new brand in only two short months from identity approval.

13000+ employees370+ locations2 months


TenTen crafted, managed, and executed an implementation plan for a methodical brand roll-out that engaged the organization and caught the attention of audiences new and old.

  • Activation Plan
  • Media Testing


TenTen executed the creative production and signage, designed the system extension and guidelines, and generated templates for various formats and collateral.

  • Collateral System: Design system extension and development and guidelines
  • Stationery: Design system development and templates
  • Powerpoint template
  • Motion Toolkit
  • Signage and Environments
  • Apparel / Promotional Items: design intent
  • Training: Developed decks for strategy and design as well as conducted training sessions
Summit Health brand guidelines


It was a rebrand as well as a merger. Multiple solutions needed to be considered for various entities—such as the parent corporation, the consumer, and its services.


TenTen created a new brand portfolio for Summit Health, but preserved City MD’s name and visual identity for sustained consumer equity.

Summit Health bottles image
Dr. Mark Leondires
Founder, Medical Director and Partner

“The emergence of the Summit Health brand is about more than just a new name or logo. It brings unity and focus to our operations, while also delivering an enlightening, compassionate, and connected experience that is orchestrated around the patient.”

Matt Gove,
Chief Marketing Officer
Summit Health signage
Summit Health hero background image
Summit Health mask image
Summit Health stationery
Jeffrey Le Benger, MD,

“This major rebrand represents our vision to create a new kind of health care that builds on our strengths…”

Jeffrey Le Benger, MD,
Summit Health brand guidelines

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