From the 2019 merger of Summit Medical Group and CityMD was born a new enterprise, Summit Health, which was in need of a corporate brand. TenTen was honored to play a key role in this century-old company change, along with Elmwood, who oversaw the strategy and branding work. This partnership of two talented agencies made it possible to implement Summit Health’s new brand in only two short months from identity approval.
TenTen crafted, managed, and executed an implementation plan for a methodical brand roll-out that engaged the organization and caught the attention of audiences new and old.
TenTen executed the creative production and signage, designed the system extension and guidelines, and generated templates for various formats and collateral.
It was a rebrand as well as a merger. Multiple solutions needed to be considered for various entities—such as the parent corporation, the consumer, and its services.
TenTen created a new brand portfolio for Summit Health, but preserved City MD’s name and visual identity for sustained consumer equity.
“The emergence of the Summit Health brand is about more than just a new name or logo. It brings unity and focus to our operations, while also delivering an enlightening, compassionate, and connected experience that is orchestrated around the patient.”
“This major rebrand represents our vision to create a new kind of health care that builds on our strengths…”