TenTen is a premier brand implementation firm

Darren Horwitz is an expert in brand activation and management. He founded TenTen, focusing on creating strategic solutions for client success. His strengths include efficiency, attention to detail, and building long-lasting relationships.

Previously, Darren held senior positions at FutureBrand and Interbrand, where he developed brand governance systems for major global companies. He also co-founded Pixeljockey LLC, managing brand rollouts for high-profile clients.

Darren's career highlights include:

• Implementing global brands for American Airlines, Cadillac, and USAA
• Establishing brand help desks for Thomson Reuters, Microsoft, and AT&T
• Managing simultaneous brand rollouts for AT&T and MasterCard

Known for his optimism and enthusiasm, Darren excels at guiding clients through the brand lifecycle and delivering measurable results in brand optimization.

Beth Mallow is an expert in complex rebranding engagements for iconic global brands. She specializes in guiding multi-year partnerships from initial concept through implementation, activation, and ongoing brand governance.

Before joining TenTen, Beth was Group Director of Client Services at FutureBrand in New York for eight years.

Her career highlights include:

• Leading the American Airlines rebrand, managing all aspects from strategy to implementation
• Overseeing major rebranding projects for Tupperware and Cadillac
• Managing key corporate and consumer client relationships, including Bloomberg, BHP Billiton, Molson Coors, and The Weather Channel

Beth's strengths include relationship management, financial oversight, strategic planning, and the ability to bring large-scale rebrands to life. Her expertise spans various industries, from housewares to automotive and aviation.

Beth holds an MBA from New York University, with a focus on Strategy and Marketing.