The TenTen Way

At TenTen we ignite excitement and turn your reimagined brand into a powerful force that resonates deeply with your stakeholders. Together, we’ll unlock your brand’s true potential and create a lasting impact that goes far beyond aesthetics. We call it the TenTen way and it starts with a detailed plan.

Unlock your brand’s potential

What we do

We work with our clients to implement a new-to-world brand or migrate an existing one, helping them navigate the complex process of planning, executing and bringing a brand to life—everywhere it lives, with everyone it touches.

Plan

Preparing for a rebrand

Our Implementation plans account for every aspect of a brand roll out down to the tiniest detail because we believe that sweating the small stuff matters.

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Plan

Preparing for a rebrand

  • Launch and rollout strategy
  • Brand touchpoint audit and prioritization
  • Workstream identification and timeline development
  • Resourcing requirements
  • All-in rebrand budgeting
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Build

Making identities work

We provide the appropriate tools and guidance to help execute brands efficiently and consistently. Once a brand is revealed, it gets used; we help make sure it gets put to work in the right way.

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Build

Making identities work

  • Asset development and validation
  • Design system extensions
  • Template creation
  • Guidelines development
  • Sign programs
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Manage

Maximizing value

We build efficient operational processes that allow for sustainable brand management protecting your investment and delivering a bigger brand impact.

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Manage

Maximizing value

  • Brand training
  • Brand governance and helpdesk
  • Online brand management tool
  • Material conversion and migration
  • Usage assessments and evaluations
Learn more ›

Plan

Since launching in 2015, we’ve implemented over 130 brands to over 3 million employees. Our plans account for every aspect of implementation through to the smallest detail.

Launch and rollout strategy

Transform your launch vision into a strategic plan covering audience engagement, communications, and launch day logistics.

Brand touchpoint audit and prioritization

Identify and prioritize every brand touchpoint, mapping each to specific tools and guidelines for systematic transformation.

Workstream identification and timeline development

Create a comprehensive launch timeline to understand what’s possible and what’s needed, in what order for maximum efficiency.

Resourcing requirements

Identify optimal balance of internal and external resources, ensuring efficient implementation with the right skills in the right places.

Rebrand budgeting

Develop comprehensive budgets covering all aspects of implementation, from creative development to conversion costs.

Launch and rollout strategy

Learn more ›

Transform your launch vision into a strategic plan covering audience engagement, communications, and launch day logistics.

Brand touchpoint audit and prioritization

Learn more ›

Identify and prioritize every brand touchpoint, mapping each to specific tools and guidelines for systematic transformation.

Workstream identification and timeline development

Learn more ›

Create a comprehensive launch timeline to understand what’s possible and what’s needed, in what order for maximum efficiency.

Resourcing requirements

Learn more ›

Identify optimal balance of internal and external resources, ensuring efficient implementation with the right skills in the right places.

Rebrand budgeting

Learn more ›

Develop comprehensive budgets covering all aspects of implementation, from creative development to conversion costs.

“TenTen has more than lived up to expectations. Polished, professional, creative, consultative, strategic, empathetic and above all extraordinarily helpful in guiding us to a better place.”
Freeman

Build

We provide the appropriate tools and guidance to help execute brands efficiently and consistently. Once a brand is revealed, it gets used; we help make sure it gets put to work in the right ways.

Asset development and validation

Turn your visionary brand identity into a real-world system that can be executed and extended in print, online and in motion.

Design system extensions

Build on your core brand foundations with expanded design elements that maintain consistency while allowing for creative flexibility.

Template creation

Move from theory into practice with file build-outs, templates, press-ready mechanicals and guidelines for maximum impact.

Guidelines development

Create comprehensive, user-friendly documentation that ensures consistent brand expression across all teams and touchpoints.

Sign programs

Extend your brand’s presence to physical spaces through signage programs that help you implement, save and execute.

Asset development and validation

Learn more ›

Turn your visionary brand identity into a real-world system that can be executed and extended in print, online and in motion.

Design system extensions

Learn more ›

Build on your core brand foundations with expanded design elements that maintain consistency while allowing for creative flexibility.

Template creation

Learn more ›

Move from theory into practice with file build-outs, templates, press-ready mechanicals and guidelines for maximum impact.

Guidelines development

Learn more ›

Create comprehensive, user-friendly documentation that ensures consistent brand expression across all teams and touchpoints.

Sign programs

Learn more ›

Extend your brand’s presence to physical spaces through signage programs that help you implement, save and execute.

“You all set us up for success and now we have all the assets to build a beautiful brand, And the team is raving about the work - they absolutely love it.”
Freeman

Manage

Managing your brand isn’t about hiring more people, it’s about leveraging your existing people in a more effective way. We build efficient operational processes that allow for sustainable brand management.

Brand training

We help turn employees into brand ambassadors through training programs and communications that educate and inspire.

Brand governance and help desk

Move beyond guidelines to empower people with critical tools and processes while measuring brand adoption.

Online brand management tools

Access and manage your brand assets through a centralized digital platform that streamlines workflows and leverages AI to ensure consistency.

Material conversion and migration

Transform your existing materials to align with new brand standards through an organized, efficient conversion process.

Brand usage assessments and evaluations

Comprehensive audits that reveal how effectively and consistently your brand is being used across your organization.

Brand training

Learn more ›

We help turn employees into brand ambassadors through training programs and communications that educate and inspire.

Brand governance and help desk

Learn more ›

Move beyond guidelines to empower people with critical tools and processes while measuring brand adoption.

Online brand management tools

Learn more ›

Access and manage your brand assets through a centralized digital platform that streamlines workflows and leverages AI to ensure consistency.

Material conversion and migration

Learn more ›

Transform your existing materials to align with new brand standards through an organized, efficient conversion process.

Brand usage assessments and evaluations

Learn more ›

Comprehensive audits that reveal how effectively and consistently your brand is being used across your organization.

“You made the impossible possible.”
Heidi Christen
Head of Ops and Planning, Refinitiv

Case Study: Helen of Troy

As the company behind the world’s leading consumer product brands, Helen of Troy needed a brand identity of its own that honored half a century of integrity, while signaling a future full of growth and ambition. Since this was the company’s first rebrand, TenTen was challenged with making the process easy and accessible—not to mention making a new brand story relevant and real for 1,500 employees across 40 locations. Over a period of 24 months, TenTen helped plan, build, and manage a complete brand transformation, including logo design, strategy, collateral, toolkits, and everything in between.

Helen of Troy exterior signageHelen of Troy websiteHelen of Troy brand collateral
Read the case study

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