Facilitating a global transformation

Cognizant is a leading player in business process outsourcing and IT consulting. In 2017, the company refreshed their logo to own a more modern leadership position and signal their ongoing transformation to the marketplace. TenTen worked with Cognizant to translate this logo into a full visual system that could easily be put into practice by over 280,000 Cognizant employees. With a time zone- and facility-spanning workforce to consider, TenTen guided the company through a global roll out, one step at a time.

Plan

TenTen worked with Cognizant to develop a global launch and activation plan that took into account the geographic and time distances across the Cognizant workforce.

Launch & implementation planning

Build

TenTen worked with Cognizant’s internal and external partners to understand the new logo and initial design elements, then extend this thinking to a complete visual system.

Design system extension

Collateral design & templates

Stationery design & templates

Powerpoint design & templates

Manage

The TenTen team worked to execute a massive changeover ahead of launch, providing materials production, program management and oversight, and implementation services.

Launch producer

Challenge

Change was well underway for the Cognizant brand. And while the organization’s design partners had successfully reimagined the brand’s look and feel in a more modern and leading way, they weren’t equipped to translate their design intent into a flexible global system. Further, the brand needed to be easily put into practice by over 280,000 employees across the organization.

Solution