In the financial services industry, reputation is paramount; therefore it’s critical to navigate brand change strategically, whether it's driven by a rebrand, merger, acquisition, spin-off, or digital transformation. TenTen specializes in financial services brand implementation - from global banks, to community credit unions, to fintech. Build trust and credibility across channels by creating a consistent brand experience.
Deep understanding of compliance and regulatory requirements
Experience aligning multiple stakeholder groups and business units
Detailed knowledge of integrated physical and digital ecosystems
Plan: Create a brand implementation plan that accounts for even the smallest detail
Budget: Define a launch and implementation budget that guides leadership decision-making
Prioritize: Prioritize workstreams and associated timelines to effectively implement the brand
Evaluate: Evaluate resource constraints and determine solutions
Align: Bring people along the journey and help them understand the need for change
Piloting a new brand program and igniting the organization
Finding a financial brand’s heart
Facilitating a global transformation
