While putting a logo on a wall might seem straightforward, sign programs are often the most complex and expensive part of any rebrand. Celestica was undergoing an extensive rebrand and needed to implement new signage across more than 20 global locations. TenTen created a scalable approach that accounted for their decentralized organization, varying office types, and local priorities while maintaining consistency and cost efficiency.
TenTen developed and managed a comprehensive sign program to extend Celestica's brand across their global properties.
TenTen has more than lived up to expectations. Polished, professional, creative, consultative, strategic, empathetic, and, above all, extraordinarily helpful in guiding us to a better brand place.
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Celestica, a leader in design, manufacturing, hardware, and supply chain solutions for businesses, was undergoing an extensive rebrand. TenTen was brought on to extend the new brand identity across all signage and manage the implementation across the company's global properties. Because Celestica is a decentralized organization, the new signage had to account for more than 20 unique locations, various types of offices and local priorities.
We created a scalable approach starting with comprehensive site audits and establishing design standards based on the headquarters location. We developed specifications for key sign types—monuments, vehicular wayfinding, reception, and skyline signs—then worked with manufacturers to prototype and resolve issues before implementation. The system was then extended to additional sign types including interiors, office plaques, and wayfinding. Our ongoing vendor management ensured proper installation and continued efficiency throughout the program.
By identifying and resolving issues early in the process, the program delivered exceptional quality control, a cleaner brand environment, through strategic debranding, and substantial cost savings through bulk ordering and consistent specifications.
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