Mario X. Carrasco hosts Darren Horwitz on The New Mainstream Podcast to discuss the role of rebranding and brand implementation in supporting business strategy. They discuss the criticality of communicating the “why” behind brand change to create clarity and drive brand adoption. Darren discusses the realities associated with a large-scale brand change and how companies can get ahead of commonly faced challenges.

With branding being the culmination experiences, values, and perceptions, it manifests as the stories people tell about you and why they choose you over competitors. To present a strong brand it’s important to engage employees, understand their needs and empower them to live the brand ethos. This is where brand implementation comes in.

Click below to hear more on this episode of The New Mainstream.

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