In Freeman’s pursuit to “redefine live,” the leader in global events focused on modernizing their brand. Having first established a new logo, a set of primary colors and font family, we then partnered with their internal creative and marketing teams to extend the visual design system.

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Freeman’s new logo incorporates the caret, a graphic emblem that is used as a directional symbol to signify “moving forward and looking ahead with optimism.” With this in mind, TenTen created a visual system that extended and brought to life the basic brand tools. Elements included: photography style, iconography, patterns, illustration style, charts and tables, stationery, PowerPoint templates and visual direction for the website, social media and collateral content.

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“This was an incredibly collaborative project,” said Managing Director Sam Eliot, “the client team was full of creative and passionate people, making the visual outcome that much stronger.”

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The extension of Freeman’s visual design system moves them closer to their future goals – allowing them to be more connected to the world of technology and innovation. Learn more about Freeman by visiting their website.