Jon Tromans hosts Darren Horwitz on Not Another Marketing Podcast where they talk about a holistic approach to brand change. When businesses go through a rebrand or make significant changes to their brand, they should consider the importance of brand implementation planning to drive proper use, create consistency and maximize impact.

Hear more about: 

• Common triggers for rebranding
• The role people play in a successful rebrand
• Documenting all of the places your brand lives
• How to build and manage your brand effectively
  

Darren discusses how all facets of brand implementation work together to deliver an organization’s desired brand experience.

Listen to this episode for more!