New Brand, New Logo…Now What?

Your organization has determined it needs to undergo a rebrand – whether its due to market expansion, repositioning, merger or acquisition – and you’ve committed to a change. Next you find a reliable branding agency to guide you through the process of synthesizing market research, creating a differentiated brand platform aligned to your mission, and up-leveling your logo and visual design system to reflect your new identity. Left with several beautifully crafted PDF’s sitting on your desktop, you start to wonder, “Now what?”

In an ideal world your team had the bandwidth, capability, and the foresight to start planning beyond the brand work. From the start of the rebrand initiative, they might have even created a plan for how to bring the new brand to life in the real world.  But if that’s not the case, it’s never too late to start planning. We recommend asking a few questions to get the ball rolling:

Are you prepared for launch and roll out?

Consider what will it take to implement your brand everywhere it lives and with everyone it touches by working through:

  • Launch and rollout planning
  • Budget & timeline development
  • Partner and vendor evaluation

How does your brand identity work in practice?

Determine what activities need to happen to ensure consistent brand execution across all of your branded assets including:

  • Media testing
  • Design system extension
  • Asset development
  • Template and guideline creation
  • Sign programs

Are you prepared to maximize the value of your rebrand investment?

Protect your rebrand investment through proactive education and ongoing governance by taking part in:

  • Brand governance modeling
  • Brand training sessions
  • Material assessments / evaluations
  • Partner / vendor oversight guidance

Have you just rebranded or are you planning on rebranding this year? If so, there is value in brand implementation planning. Drop us a note at, we’re experts in brand implementation and we’d love to help.

Scroll Up