Sharon Toerek hosts Darren Horwitz on the The Innovative Agency as they explore the art and science of successful rebranding. The heart of the discussion centers around Darren’s philosophy of "brand empathy" - a powerful approach that transforms how agencies connect with clients and their audiences.

Drawing from his experience, Darren unpacks how agencies can leverage their unique position as external consultants to drive meaningful brand transformations. He emphasizes that successful rebranding isn't just about visual updates - it's about orchestrating organizational buy-in and creating authentic brand experiences that resonate with consumers.

Key Insights:

• The transformative power of "brand empathy" in driving successful rebrands
• Why a consultative mindset beats traditional agency approaches
• Modern challenges facing CMOs and how agencies can help address them
• Turning employees into brand champions through inclusive rebranding processes
• Smart strategies to manage scope and resources during rebranding projects
• The critical link between consistent brand experiences and consumer behavior

If you’re a creative agency looking to elevate your branding services while delivering more impactful results for their clients, have a listen!

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