Brand Gravity Podcast: Mastering Brand Implementation

Darren joins Kaye Putnam to talk about mastering brand implementation on the Brand Gravity podcast. They delve into common underestimations of rebranding and important strategies to consider as companies navigate change internally and externally. They talk about the importance of intentional evolution and how to succeed at brand transformation.

During this conversation, they cover: 

  • Myths and realities of brand implementation
  • Pillars of brand implementation
  • Psychology of change in brand implementation
  • The impact of sharing “the why”
  • Maintaining brand consistency over time
  • The first thing to consider when initiating a rebrand


Darren shares several client stories, and stories related TenTen’s brand, that bring to life the many facets of brand implementation. Have a listen and enjoy!

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