Welcome Manage Smarter Listeners

Since you're here, you must have heard my interview on Manage Smarter with Audrey Strong and Lee Smith. I hope our conversation got you thinking about what's next for your brand.

As the founder of TenTen, a firm specializing in brand implementation, I feel compelled to help educate leaders on how to effectively plan, build and manage brand change. In just over 8 years, our team has helped 100+ companies rebrand, across industries and around the world. This experience allowed us to define a systematic approach to brand implementation that saves time, money and headaches.
This podcast has been a great opportunity to share more about brand operations - planning, building and managing - and I welcome future conversations. Below are several ways to connect us at TenTen.

I'll leave you with one last thought when it comes to your brand...what's your plan?
Darren Horwitz is the Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage brand change. Darren and his team work with clients to help them navigate the complex process of planning, executing, and bringing brands to life. In just over 8 years, TenTen has helped 100+ companies rebrand, across industries and around the world.  Darren and TenTen’s work has benefited the U.S. Army, GE Healthcare, Lincoln Financial Group, and J&J to name a few.
Before founding TenTen, Darren established implementation and brand governance as integral disciplines at FutureBrand. He successfully deployed and governed global brands like American Airlines, Cadillac, and USAA. Prior to this, Darren defined brand management systems at Interbrand, working with notable clients such as Humana and Thomson Reuters. As a founding partner at Pixeljockey LLC, he played a crucial role in managing brand rollouts for AT&T and MasterCard.

Darren excels in tackling challenges and guiding clients to achieve measurable results in brand optimization. He is skilled in efficiently developing brand implementation plans and ongoing management models, regardless of their starting point.

Plan. Build. Manage.

TenTen is a brand implementation firm that helps organizations plan, build and manage brand change, removing the gap between brand identity and operationalization.

Let’s connect
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